Coalition for Digital Environmental Sustainability
Context
Textile waste is a crisis for our environment. The textile and fashion industries produce a large amount of waste that is increasing every year. The rise of fast fashion is part of the problem which contributes to textile waste and is expected to increase by 63% by 2030. These pose a threat to ecosystems around the world.
Photographic Style
Typography
Solution
The direction of Texpo is a simple and graphic style meant to act as a backdrop to the conference with a cohesive identity. The brand’s colour is this main blue colour in multiple hues. The colour embodies the idea of recycling synthetics in a classic and recognizable way. The main graphic is the thread element which represents both the fibres going into the textiles and clothing and the idea of coming together to weave the conversation surrounding textile waste and sustainability.
